Hi, I’m Dan Modestine
Brand Design
Favorite Child Brewing
Brand Strategy | Brand Identity | UX | UI | Marketing
Brand Design
Local Tap
Brand Strategy | Brand Identity | UX | UI | Marketing
Visual Design
Dietz & Watson
Print Design | Digital Design | Rebrand Design | Photo Manipulation
Art Direction
Island of Anguilla
Branding | Social Graphics
Product Design
American Arbitration Association
Brand Design | Social Graphics | Print Design
Mural Competition
Abington Hospital
Patient Room Wall Design | Play Room Wall Design
Brand Identity
Logofolio
Brand Identities
College Capstone
PAVE
Brand Identity | Brand Strategy | UX | UI | Print Design | Experimental Design
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeContent designer · Brand & digital
Content designer at Merck, and co-founder and designer of Local Tap and Favorite Child, two award-winning bars in Montgomery County.
College Capstone
PAVE
Brand Identity | Brand Strategy | UX | UI | Print Design | Experimental Design
Brand Identity
Logofolio
Brand Identity
Product Design
American Arbitration Association
Brand Design | Social Graphics | Print Design
Visual Design
Dietz & Watson
Print Design | Digital Design | Rebrand Design | Photo Manipulation
Brand Design
Local Tap
Brand Strategy | Brand Identity | UX | UI | Marketing
Brand Design
Favorite Child Brewing
Brand Strategy | Brand Identity | UX | UI | Marketing
Hi, I’m Dan Modestine
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Content designer · Brand & digital
Content designer at Merck, and co-founder and designer of Local Tap and Favorite Child, two award-winning bars in Montgomery County.
Hi there! 👋🏻 I’m Dan
I'm Daniel Modestine, a graphic designer and Jefferson University graduate (2020) with a passion for creating bold, impactful visuals. I've worked with top brands like Dietz & Watson, ShopRite's Black Bear, Anguilla Island, and Merck, where I currently design marketing materials for specific drugs as a Content Designer. Outside of corporate work, I co-founded Local Tap and Favorite Child, two award-winning bars in Montgomery County, recognized as the best in the area for four consecutive years. Honored with Merck's Q2 2023 Design Chapter Award, I specialize in brand design across print and digital, from animated banners to full-scale campaigns, always blending creativity with strategy to deliver results.
Let's connect!Working History
Content Designer
Merck Inc | Oct 2022 - Present
– Specializing in crafting compelling marketing materials, including emails, web banners, and animated banners, for specific products, ensuring accuracy and legal compliance.
– Utilizing expertise in PowerPoint to refine sales presentation packs and design visually engaging templates for sales representatives. Also, contributing to website design to enhance online presence and drive customer engagement.
Lead Designer
Local Tap | May 2019 - Oct 2026
– Successfully led and managed the end-to-end design process encompassing print design, digital design, social media, and creative business strategy.
– Leveraging skills in design thinking, stakeholder engagement, and communication, consistently delivered high-quality design solutions that have exceeded expectations and contributed to business success.
Co Founder
Favorite Child Brewing Co. | Jan 2021 - Oct 2026
– Specialized in creating standout visual brands that help businesses rise above the competition. With a proven track record of designing eye-catching beer cans, social media posts, website designs, beer fest materials, and other marketing items that drive engagement and boost sales.
– A keen eye for detail and a passion for delivering exceptional design solutions, confident in helping the business succeed in today’s highly competitive marketplace.
Graphic Designer
Dietz & Watson | May 2021 - Oct 2022
– Responsible for producing and designing various marketing collaterals, including printed and digital materials, and point of sale (POS) displays.
– My objective was to enhance the brand message through compelling visual communication.
Freelance Graphic Designer
Big Idea Advertising | Sep 2020 - Jan 2021
– Excelled in delivering persuasive design concept presentations and engaging pitches to clients. Experience spans the entire design process, from ideation through to final delivery, ensuring a seamless experience for the client.
– Utilizing expertise in PowerPoint to refine sales presentation packs and design visually engaging templates for sales representatives. Also, contributing to website design to enhance online presence and drive customer engagement.
Digital Design Intern
QVC | Sep 2019 - Dec 2019
– Responsible for creating design and production assets utilized in various digital mediums such as product graphics, social media graphics, static and rich banner ads, and email campaigns.
– Contributions involved utilizing creative design skills to produce high-quality digital content that effectively communicated the brand’s message to the target audience while adhering to industry standards and best practices.
Education
Lansdale Catholic High School
Thomas Jefferson University
High School Degree
Bachelor of Science | Graphic Design
Sep 2012 - June 2016
Aug 2016 - May 2020
Certifications
Social Media Certification
Hootsuite Platform Certification
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeDesign Skills
Working Tools
Figma
Photoshop
Illustrator
InDesign
After Effects
Lightroom
Acrobat
PowerPoint
Workfront
ChatGPT
MidJourney
Jira
Claude
Claude Code
Awards
Hi there! 👋🏻 I’m Dan
I'm Daniel Modestine, a graphic designer and Jefferson University graduate (2020) with a passion for creating bold, impactful visuals. I've worked with top brands like Dietz & Watson, ShopRite's Black Bear, Anguilla Island, and Merck, where I currently design marketing materials for specific drugs as a Content Designer. Outside of corporate work, I co-founded Local Tap and Favorite Child, two award-winning bars in Montgomery County, recognized as the best in the area for four consecutive years. Honored with Merck's Q2 2023 Design Chapter Award, I specialize in brand design across print and digital, from animated banners to full-scale campaigns, always blending creativity with strategy to deliver results.
Let's connect!
Working History
Content Designer
Merck Inc
|
Oct 2022 - Present
-
Specializing in crafting compelling marketing materials, including emails, web banners, and animated banners, for specific products, ensuring accuracy and legal compliance.
-
Utilizing expertise in PowerPoint to refine sales presentation packs and design visually engaging templates for sales representatives. Also, contributing to website design to enhance online presence and drive customer engagement.
Co Founder
Favorite Child Brewing Co.
|
Jan 2021 - Oct 2026
-
Specialized in creating standout visual brands that help businesses rise above the competition. With a proven track record of designing eye-catching beer cans, social media posts, website designs, beer fest materials, and other marketing items that drive engagement and boost sales.
-
A keen eye for detail and a passion for delivering exceptional design solutions, confident in helping the business succeed in today’s highly competitive marketplace.
Lead Designer
Local Tap
|
May 2019 - Oct 2026
-
Successfully led and managed the end-to-end design process encompassing print design, digital design, social media, and creative business strategy.
-
Leveraging skills in design thinking, stakeholder engagement, and communication, consistently delivered high-quality design solutions that have exceeded expectations and contributed to business success.
Graphic Designer
Dietz & Watson
|
May 2021 - Oct 2022
-
Responsible for producing and designing various marketing collateral, including printed and digital materials, and point of sale (POS) displays.
-
My objective was to enhance the brand message through compelling visual communication.
Freelance Graphic Designer
Big Idea Advertising
|
Sep 2020 - Jan 2021
-
Excelled in delivering persuasive design concept presentations and engaging pitches to clients. Experience spans the entire design process, from ideation through to final delivery, ensuring a seamless experience for the client.
-
Utilizing expertise in PowerPoint to refine sales presentation packs and design visually engaging templates for sales representatives. Also, contributing to website design to enhance online presence and drive customer engagement.
Digital Design Intern
QVC
|
Sep 2019 - Dec 2019
-
Responsible for creating design and production assets utilized in various digital mediums such as product graphics, social media graphics, static and rich banner ads, and email campaigns.
-
Contributions involved utilizing creative design skills to produce high-quality digital content that effectively communicated the brand’s message to the target audience while adhering to industry standards and best practices.
Education
Lansdale Catholic High School
High School Degree
Sep 2012 - June 2016
Thomas Jefferson University
Bachelor of Science | Graphic Design
Aug 2016 - May 2020
Certifications
Social Media Certification
Hootsuite Platform Certification
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Design Skills
Awards
Working tools
Figma
Photoshop
Illustrator
InDesign
After Effects
Lightroom
Acrobat
PowerPoint
Workfront
ChatGPT
MidJourney
Jira
Claude
Claude Code
Favorite Child Brewing Company
Services
Overview
Brand Strategy, Brand Identity, Beer Cans, Social Media, Merch, Misc.
Favorite Child Brewing Co., established in 2021, serves as the brewery license for Local Tap, enhancing its offerings with a diverse selection of craft beers. Unlike many breweries, which often exude a gritty, intimidating vibe, Favorite Child Brewing Co. prioritizes warmth and inclusivity in its branding and atmosphere. The brewery's distinctive colors and design elements are carefully chosen to convey a sense of friendliness and approachability, welcoming both seasoned beer enthusiasts and newcomers alike. Drawing inspiration from the whimsical aesthetic of 1920s cartoon styles, known today as rubber hose cartoons, the brewery's characters and imagery add a playful touch to its identity, further enhancing its charm.
Launch date
Jan 2021
Brand Strategy
Brand Story
Favorite Child Brewing was inspired by my family dynamic. With four siblings, we have always playfully debated who the "favorite child" was among us. This concept became the foundation of our brewery's identity. As a family with strong entrepreneurial roots, we wanted the brewery to reflect our shared spirit and upbringing. The name evolved through several iterations, including MOD5 Brewing, Golden Child Brewing, and Beer Co., before we landed on Favorite Child Brewing Company—perfectly capturing both our family values and competitive spirit.
Brand Identity
Logos
Favorite Child Brewing Co. features three distinct logos, each crafted with a specific purpose to encapsulate the essence of the brewery's identity. The main logo functions as the complete emblem, perfect for main signage. The second logo is tailored for social media platforms, while the third logo is designated for use on all merchandise items.
Brand Strategy
Visual Inspiration
Our brand's aesthetic draws heavily from our childhood experiences and the joy we shared growing up as a Disney family. Visiting Disney every other year was a cherished tradition where we could embrace playfulness, bond as a family, and simply have fun together. This nostalgia led us to adopt the Rubberhose animation style, reminiscent of early Disney cartoons, which felt whimsical, lighthearted, and rooted in positive memories. Beyond the personal connection, the design choice also pays homage to history. Disneyland opened just a few years after the Spanish flu pandemic, using creativity and escapism to bring people back together. Similarly, we launched our brewery just two years after the COVID-19 pandemic, inspired to create a space where people could reconnect and celebrate life through creative storytelling and fun experiences.
Brand Identity
Character Design
Beer Cans
Social Media Design
Our social media designs mix vintage flair with a playful Favorite Child twist, keeping things engaging and modern. We spotlight beer specials during local sports events, like Phillies and Eagles games, as well as holidays, while also showcasing our newest brews.
Merchandise
Miscellaneous
Conclusion
Favorite Child Brewing Company isn’t just about great beer—it’s about celebrating family, creativity, and the moments that bring people together. With a brand rooted in personal history and a welcoming approach to craft beer culture, we’re here to inspire joy, connection, and a love for quality brewing.
Brand Design
Local Tap
Brand Strategy | Brand Identity | UX | UI | Marketing
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeVisual Design
Dietz & Watson
Print Design | Digital Design | Rebranding | Photo Manipulation
Co Founder and designer, Jan 2021 – Oct 2026.
Named it and built its world: three logos, rubber-hose characters, the beer cans, social media and merch.
The brewery behind Local Tap, branded to feel warm and welcoming instead of gritty.
The Can Book · 13 can designs
Released cans and concepts, each with its full label laid flat. Drag a corner or use the arrows to turn the page.
Open full screen ↗
Favorite Child Brewing Company
Services
Brand Strategy, Brand Identity, Beer Cans, Social Media, Merch, Misc.
Launch date
Jan 2021
Overview
Favorite Child Brewing Co., established in 2021, serves as the brewery license for Local Tap, enhancing its offerings with a diverse selection of craft beers. Unlike many breweries, which often exude a gritty, intimidating vibe, Favorite Child Brewing Co. prioritizes warmth and inclusivity in its branding and atmosphere. The brewery's distinctive colors and design elements are carefully chosen to convey a sense of friendliness and approachability, welcoming both seasoned beer enthusiasts and newcomers alike. Drawing inspiration from the whimsical aesthetic of 1920s cartoon styles, known today as rubber hose cartoons, the brewery's characters and imagery add a playful touch to its identity, further enhancing its charm.
Brand Strategy
Brand Story
Favorite Child Brewing was inspired by my family dynamic. With four siblings, we have always playfully debated who the "favorite child" was among us. This concept became the foundation of our brewery's identity. As a family with strong entrepreneurial roots, we wanted the brewery to reflect our shared spirit and upbringing. The name evolved through several iterations, including MOD5 Brewing, Golden Child Brewing, and Beer Co., before we landed on Favorite Child Brewing Company—perfectly capturing both our family values and competitive spirit.
Brand Identity
Logos
Favorite Child Brewing Co. features three distinct logos, each crafted with a specific purpose to encapsulate the essence of the brewery's identity. The main logo functions as the complete emblem, perfect for main signage. The second logo is tailored for social media platforms, while the third logo is designated for use on all merchandise items.
Brand Identity
Visual Inspiration
Our brand's aesthetic draws heavily from our childhood experiences and the joy we shared growing up as a Disney family. Visiting Disney every other year was a cherished tradition where we could embrace playfulness, bond as a family, and simply have fun together. This nostalgia led us to adopt the Rubberhose animation style, reminiscent of early Disney cartoons, which felt whimsical, lighthearted, and rooted in positive memories. Beyond the personal connection, the design choice also pays homage to history. Disneyland opened just a few years after the Spanish flu pandemic, using creativity and escapism to bring people back together. Similarly, we launched our brewery just two years after the COVID-19 pandemic, inspired to create a space where people could reconnect and celebrate life through creative storytelling and fun experiences.
Brand Identity
Character Design
Beer Cans
Social Media Design
Our social media design mix vintage flair with a playful Favorite Child twist, keeping things engaging and modern. We spotlight beer specials during local sports events, like Phillies and Eagles games, as well as holidays, while also showcasing our newest brews.
Merchandise
Miscellaneous
Conclusion
Favorite Child Brewing Company isn’t just about great beer—it’s about celebrating family, creativity, and the moments that bring people together. With a brand rooted in personal history and a welcoming approach to craft beer culture, we’re here to inspire joy, connection, and a love for quality brewing.
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Brand Design
Local Tap
Brand Strategy | Brand Identity | UX | UI | Marketing
Visual Design
Dietz & Watson
Print Design | Digital Design | Rebrand Design | Photo Manipulation
The Can Book · 13 can designs
Released cans and concepts, each with its full label laid flat. Open full screen ↗
Local Tap
Services
Overview
Brand Strategy, Brand Identity, AI, Menu Design, Social Media
Nestled in Lansdale, PA, Local Tap is a tasting room offering locally sourced beer, liquor, wine, and coffee since October 2019. While boasting a diverse beer selection, the focus here is on craft cocktails, catering to a balanced social scene. With an urban-inspired suburban vibe, Local Tap prides itself on innovative seasonal cocktails and rotating beer selections. Awarded the top spot in Montgomery County for four consecutive years, it's the go-to destination for quality libations in the area.
Launch date
May 2019
Brand Strategy
The Concept
Our goal was to design a space that resonated with a demographic of 30 to 60-year-olds seeking a sophisticated yet approachable environment. Understanding the dynamics of our local audience, we set out to create a venue that could cater to couples searching for the perfect date night destination.
Brand Identity
Logos
Local Tap's logo captures the essence of the brand with a clean and confident design. The bold, all-black style reflects the upscale yet approachable vibe of the bar, balancing modern sophistication with a welcoming energy. Its simplicity speaks volumes, embodying Local Tap's focus on quality, community, and creativity without overcomplicating the message.
Brand Strategy
The Approach
Operating with a brewery license means that beer must take center stage, but we also recognized the growing demand for high-quality cocktails. We strategically focused on creating innovative, delicious, and visually stunning cocktails to appeal to a broad range of tastes. By crafting a cocktail menu that stands out, we ensured that one partner could enjoy a beer while the other delighted in a perfectly made drink, bridging the gap between beer enthusiasts and cocktail lovers alike.
Brand Identity
Cocktail Innovation
At Local Tap, we pride ourselves on pushing boundaries to craft unique and innovative cocktails that our community loves. When we first expanded our cocktail offerings, no other bar in the area could match the depth and creativity we brought to the table. Over time, as our cocktails became the talk of the town, we noticed other bars attempting to emulate our style. This only fuels our drive to stay ahead, continuously exploring fresh ideas that surprise and delight our patrons. To elevate our presence even further, we’ve incorporated AI into our cocktail photography, ensuring our social media images are as striking and distinctive as the drinks themselves.
Menus
This menu is displayed on our TV Beer Menu, located behind the bar. Yellow stars next to certain beers indicate our house brews, while red-highlighted beers mark the newest additions on tap. New beers remain highlighted in red for about one week, ensuring guests can easily spot our latest offerings.
Social Media Design
At Local Tap, we’ve honed our social media strategy to reflect our audience—80% women and 20% men—by focusing heavily on showcasing our cocktails, especially on Instagram. While our mom, with her passion for community connection, runs our Facebook page with her personal flair, we take a more strategic approach on Instagram. Posts are intentional and patient, designed to build anticipation and deliver high-impact moments rather than flooding feeds. I’ve always admired Gary Vee, but instead of pushing content constantly, I believe in crafting posts that feel exciting and meaningful. We lean heavily on Instagram Stories for regular updates, saving our main feed for big cocktail launches or event announcements. This approach has paid off: our latest cocktail release hit over 6,000 views, 50 shares, and 200 profile visits—all with just 2,000 followers. Quality over quantity is how we keep our audience engaged and coming back for more.
Merchandise
Beer Can Designs
Before merging Favorite Child Brewing Company with Local Tap, we created and released our own beer cans. While we only launched three designs before the merger, they made a significant impact and were highly successful during their time.
Conclusion
As we continue to grow, Local Tap remains committed to its founding principles: celebrating local producers, crafting exceptional beverages, and providing an upscale yet accessible environment for our patrons. Whether it’s your first visit or your fiftieth, we aim to make every experience memorable and meaningful.
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeVisual Design
Dietz & Watson
Print Design | Digital Design | Rebranding | Photo Manipulation
Art Direction
Island of Anguilla
Branding | Social Graphics
Co Founder and designer, May 2019 – Oct 2026.
Brand and logo, cocktail and TV beer menus, social media, merch and our first beer cans.
Voted top bar in Montgomery County 4 years. One cocktail launch reached 6,000+ views and 200 profile visits from 2,000 followers.
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Conclusion
As we continue to grow, Local Tap remains committed to its founding principles: celebrating local producers, crafting exceptional beverages, and providing an upscale yet accessible environment for our patrons. Whether it’s your first visit or your fiftieth, we aim to make every experience memorable and meaningful.
Before merging Favorite Child Brewing Company with Local Tap, we created and released our own beer cans. While we only launched three designs before the merger, they made a significant impact and were highly successful during their time.
Beer Can Design
Merchandise
At Local Tap, we’ve honed our social media strategy to reflect our audience—80% women and 20% men—by focusing heavily on showcasing our cocktails, especially on Instagram. While our mom, with her passion for community connection, runs our Facebook page with her personal flair, we take a more strategic approach on Instagram. Posts are intentional and patient, designed to build anticipation and deliver high-impact moments rather than flooding feeds. I’ve always admired Gary Vee, but instead of pushing content constantly, I believe in crafting posts that feel exciting and meaningful. We lean heavily on Instagram Stories for regular updates, saving our main feed for big cocktail launches or event announcements. This approach has paid off: our latest cocktail release hit over 6,000 views, 50 shares, and 200 profile visits—all with just 2,000 followers. Quality over quantity is how we keep our audience engaged and coming back for more.
Social Media Design
Menu
This menu is displayed on our TV Beer Menu, located behind the bar. Yellow stars next to certain beers indicate our house brews, while red-highlighted beers mark the newest additions on tap. New beers remain highlighted in red for about one week, ensuring guests can easily spot our latest offerings.
Brand Identity
Cocktail Innovation
At Local Tap, we pride ourselves on pushing boundaries to craft unique and innovative cocktails that our community loves. When we first expanded our cocktail offerings, no other bar in the area could match the depth and creativity we brought to the table. Over time, as our cocktails became the talk of the town, we noticed other bars attempting to emulate our style. This only fuels our drive to stay ahead, continuously exploring fresh ideas that surprise and delight our patrons. To elevate our presence even further, we’ve incorporated AI into our cocktail photography, ensuring our social media images are as striking and distinctive as the drinks themselves.
Brand Identity
Logos
Local Tap's logo captures the essence of the brand with a clean and confident design. The bold, all-black style reflects the upscale yet approachable vibe of the bar, balancing modern sophistication with a welcoming energy. Its simplicity speaks volumes, embodying Local Tap's focus on quality, community, and creativity without over complicating the message.
Brand Identity
The Approach
Operating with a brewery license means that beer must take center stage, but we also recognized the growing demand for high-quality cocktails. We strategically focused on creating innovative, delicious, and visually stunning cocktails to appeal to a broad range of tastes. By crafting a cocktail menu that stands out, we ensured that one partner could enjoy a beer while the other delighted in a perfectly made drink, bridging the gap between beer enthusiasts and cocktail lovers alike.
Brand Strategy
The Concept
Our goal was to design a space that resonated with a demographic of 30 to 60-year-olds seeking a sophisticated yet approachable environment. Understanding the dynamics of our local audience, we set out to create a venue that could cater to couples searching for the perfect date night destination.
Services
Brand Strategy, Brand Identity, AI, Menu Design, Social Media, Beer Cans
Launch date
May 2019
Overview
Nestled in Lansdale, PA, Local Tap is a tasting room offering locally sourced beer, liquor, wine, and coffee since October 2019. While boasting a diverse beer selection, the focus here is on craft cocktails, catering to a balanced social scene. With an urban-inspired suburban vibe, Local Tap prides itself on innovative seasonal cocktails and rotating beer selections. Awarded the top spot in Montgomery County for four consecutive years, it's the go-to destination for quality libations in the area.
Local Tap
Visual Design
Dietz & Watson
Print Design | Digital Design | Rebrand Design | Photo Manipulation
Dietz & Watson
Services
Overview
Rebranding, Print Design, Digital Design, Sign Design, Mockup, Photo Manipulating
Printed and digital marketing materials, along with eye-catching Point of Sale (POS) displays, drove the brand’s message with powerful visual impact. These tools brought the brand’s identity, values, and products to life, reaching the target audience across key touchpoints like brochures, flyers, social media graphics, and digital ads. Consistent, strategic exposure strengthened brand recognition and deepened customer engagement. Well-placed POS displays in-store further influenced buying decisions, turning interest into loyalty.
Launch date
May 2021 - October 2022
Print Pieces
Countertop Inserts
Print Pieces
Window Sign Decals
Print Pieces
Wobblers
Wobblers are small signs that attach to store shelves and wobble to catch the attention of shoppers.
Print Pieces
Easel Backs
Easel backs in a grocery store are small, foldable stands attached to the back of promotional signage or displays. They are commonly used to prop up signs, posters, or advertisements on countertops, shelves, or other flat surfaces throughout the store.
Digital Pieces
Email Blasts
Digital Pieces
Digital Banners
Photo Manipulation
Art Direction
Product Design
Island of Anguilla
American Arbitration Association
Branding | Social Graphics
Brand Design | Social Graphics | Print Design
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeGraphic Designer, May 2021 – Oct 2022.
Countertop inserts, window decals, wobblers, easel backs, email blasts and digital banners.
Displays and ads that kept the brand consistent from the store shelf to the inbox.
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Product Design
American Arbitration Association
Brand Design | Social Graphics | Print Design
Photo Manipulation
Digital Pieces
Digital Banners
Digital Pieces
Email Blasts
Print Pieces
Easel Backs
Easel backs in a grocery store are small, foldable stands attached to the back of promotional signage or displays. They are commonly used to prop up signs, posters, or advertisements on countertops, shelves, or other flat surfaces throughout the store.
Print Pieces
Wobblers
Wobblers are small signs that attach to store shelves and wobble to catch the attention of shoppers.
Print Pieces
Window Sign Decals
Print Pieces
Countertop Inserts
Services
Rebranding, Print Design, Digital Design, Sign Design, Mockup, Photo Manipulating
Launch date
May 2021 - October 2022
Overview
Printed and digital marketing materials, along with eye-catching Point of Sale (POS) displays, drove the brand’s message with powerful visual impact. These tools brought the brand’s identity, values, and products to life, reaching the target audience across key touchpoints like brochures, flyers, social media graphics, and digital ads. Consistent, strategic exposure strengthened brand recognition and deepened customer engagement. Well-placed POS displays in-store further influenced buying decisions, turning interest into loyalty.
Dietz & Watson
Island of Anguilla
Services
Overview
Branding, Social Graphic
During the Covid-19 pandemic, I was entrusted with designing two logos for the Island of Anguilla. Guided by clear briefs from team members, I translated their vision into branding that reflected the island’s aesthetic and identity. Additionally, I created a social media post highlighting one of Anguilla’s signature culinary dishes, further supporting the island's cultural promotion efforts.
Launch date
December 2020
Branding
Safe Environment Logo
This certification was awarded to hotels, transportation providers, and other businesses that complied with strict health and safety protocols. Displaying the certification assured visitors that these establishments followed Anguilla’s official COVID-19 guidelines, reinforcing their dedication to guest safety. The logo was thoughtfully designed using the island’s official colors and featured the three dolphins from Anguilla’s national emblem, creating a cohesive and recognizable visual identity.
Branding
Stay In Place (SIP) Logo
During the COVID-19 pandemic, Anguilla introduced a “Stay In Place” policy, requiring international travelers to quarantine for 10-14 days in Safe Environment Approved accommodations or private residences. This measure was designed to protect public health and preserve the island’s exceptionally low case numbers. When designing the “Stay In Place” logo, we prioritized visual consistency with Anguilla’s overall branding and the Safe Environment Approved mark. By giving the logo a friendly and approachable look, we aimed to ease traveler anxiety and present the policy in a more positive welcoming light.
Social Graphic
The Anguilla Bagel
The Anguilla Bagel isn’t a specific traditional dish unique to Anguilla but rather a creative take on the classic bagel, adapted to showcase the island’s local flavors and ingredients. During the COVID-19 pandemic, there was a trend of bring the taste of Anguilla into home kitchens, and the Anguilla Bagel became a part of this movement.
Product Design
Mural Competition
American Arbitration Association
Abington Hospital
Patient Room Wall Design | Play Room Wall Design
Brand Design | Social Graphics | Print Design
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeFreelance Designer, Dec 2020.
Two official COVID-19 logos, Safe Environment Approved and Stay In Place, plus an Anguilla Bagel post.
Marks shown by the island’s certified hotels, transport and businesses, built on its colors and three dolphins.
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Product Design
American Arbitration Association
Brand Design | Social Graphics | Print Design
Social Graphic
The Anguilla Bagel
The Anguilla Bagel isn’t a specific traditional dish unique to Anguilla but rather a creative take on the classic bagel, adapted to showcase the island’s local flavors and ingredients. During the COVID-19 pandemic, there was a trend of bring the taste of Anguilla into home kitchens, and the Anguilla Bagel became a part of this movement.
Branding
Stay In Place (SIP) Logo
During the COVID-19 pandemic, Anguilla introduced a “Stay In Place” policy, requiring international travelers to quarantine for 10-14 days in Safe Environment Approved accommodations or private residences. This measure was designed to protect public health and preserve the island’s exceptionally low case numbers. When designing the “Stay In Place” logo, we prioritized visual consistency with Anguilla’s overall branding and the Safe Environment Approved mark. By giving the logo a friendly and approachable look, we aimed to ease traveler anxiety and present the policy in a more positive welcoming light.
Branding
Safe Environment Logo
This certification was awarded to hotels, transportation providers,and other businesses that complied with strict health and safety protocols. Displaying the certification assured visitors that these establishments followed Anguilla’s official COVID-19 guidelines, reinforcing their dedication to guest safety. The logo was thoughtfully designed using the island’s official colors and featured the three dolphins from Anguilla’s national emblem, creating a cohesive and recognizable visual identity.
Services
Branding, Social Graphic
Launch date
December 2020
Overview
During the Covid-19 pandemic, I was entrusted with designing two logos for the Island of Anguilla. Guided by clear briefs from team members, I translated their vision into branding that reflected the island’s aesthetic and identity. Additionally, I created a social media post highlighting one of Anguilla’s signature culinary dishes, further supporting the island’s cultural promotion efforts.
Island of Anguilla
American Arbitration Association
Services
Overview
Branding, Social Graphics, Print Design
Successfully led the design of the American Arbitration Association Award logo, establishing a distinguished symbol of excellence within the legal community. Created engaging social media graphics that elevated the brand’s online presence through bold, visually compelling content. Also designed the AAA’s comprehensive five year annual report (2015–2020), thoughtfully organizing data and applying innovative design strategies to highlight the organization’s milestones and growth.
Launch date
October 2020
Branding
The President’s Award
Designed the official logo for the American Arbitration Association Award, capturing the prestige and excellence it represents in the legal field. The logo was intentionally created to be simplistic and elegant, using a single color to ensure versatility across various branded assets. Developed impactful social media graphics to boost engagement and elevate the association’s digital presence. Additionally, designed the AAA’s five-year year annual report (2015–2020), carefully curating content and using clean, modern layouts to clearly communicate the organization’s progress and key accomplishments.
Social Graphics
LinkedIn Posts
Print Design
AAA Five-Year Report 2015–2020
Mural Competition
Brand Identity
Abington Hospital
Logofolio
Patient Room Wall Design | Play Room Wall Design
Brand Identities
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeFreelance Designer, Oct 2020.
The association’s award logo, social media graphics and its five-year report, 2015–2020.
A one-color mark simple enough to work on every branded asset.
American Arbitration Association
Services
Branding, Social Graphics,Print Design
Launch date
October 2020
Overview
Successfully led the design of the American Arbitration Association Award logo, establishing a distinguished symbol of excellence within the legal community. Created engaging social media graphics that elevated the brand’s online presence through bold, visually compelling content. Also designed the AAA’s comprehensive five year annual report (2015–2020), thoughtfully organizing data and applying innovative design strategies to highlight the organization’s milestones and growth.
Branding
The President’s Award
Designed the official logo for the American Arbitration Association Award, capturing the prestige and excellence it represents in the legal field. The logo was intentionally created to be simplistic and elegant, using a single color to ensure versatility across various branded assets. Developed impactful social media graphics to boost engagement and elevate the association’s digital presence. Additionally, designed the AAA’s five-year year annual report (2015–2020), carefully curating content and using clean, modern layouts to clearly communicate the organization’s progress and key accomplishments.
Social Graphics
LinkedIn Posts
Print Design
AAA Five-Year Report 2015–2020
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Brand Identity
Logofolio
Brand Identity
Abington Hospital Competition
Services
Overview
Patient Room Wall Design, Play Room Wall Design
Back in 2020, during my senior year at Jefferson, Abington Hospital reached out to our Visual Communication Design professor with the goal of refreshing its pediatric unit. Throughout the spring semester, our senior class was given the opportunity to compete against one another for the chance to have our work featured in the hospital. My classmate and I won the competition and were selected to have our designs implemented. Although the project was delayed due to COVID-19, it was finally completed in October 2024.
Launch date
October 2024
Check out the article!
Patient Room
Wall Design
The patient room before the redesign felt cold, dull, and potentially intimidating for young children. The new wall design aimed to create a warmer, more inviting space one that feels safe, cheerful, and comforting for kids.
Playroom Room
Wall Design
The playroom is dull and faded, with outdated finishes and furniture. It also lacks a cohesive visual connection to the rest of the wing, making it feel disjointed. While the room offers plenty of toys, it’s overly cluttered—leaving limited space for play or for older children to focus on homework. The redesign aimed to mirror the patient room’s transformation by creating a more lively, organized, and inviting space for all ages.
Article Images
“I’ve had the chance to work on some amazing projects both in and out of college but playing a part in making children’s hospital visits a little less stressful and more calming is one of the most rewarding experiences I’ve had.”
Brand Identity
College Capstone
Logofolio
PAVE
Brand Identities
Brand Identity | Brand Strategies | UX | UI | Print Design | Experimental Design
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeDesigner, with a classmate, senior year at Jefferson.
Wall designs that make the pediatric patient room and playroom feel warm, calm and inviting.
Won the 2020 senior class competition. Built in the hospital in October 2024.
Abington Hospital Competition
Services
Patient Room Wall Design, Play Room Wall Design
Launch date
October 2024
Check out the article!
Overview
Back in 2020, during my senior year at Jefferson, Abington Hospital reached out to our Visual Communication Design professor with the goal of refreshing its pediatric unit. Throughout the spring semester, our senior class was given the opportunity to compete against one another for the chance to have our work featured in the hospital. My classmate and I won the competition and were selected to have our designs implemented. Although the project was delayed due to COVID-19, it was finally completed in October 2024.
Patient Room
Wall Design
The patient room before the redesign felt cold, dull, and potentially intimidating for young children. The new wall design aimed to create a warmer, more inviting space one that feels safe, cheerful, and comforting for kids.
Playroom Room
Wall Design
The playroom is dull and faded, with outdated finishes and furniture. It also lacks a cohesive visual connection to the rest of the wing, making it feel disjointed. While the room offers plenty of toys, it’s overly cluttered—leaving limited space for play or for older children to focus on homework. The redesign aimed to mirror the patient room’s transformation by creating a more lively, organized, and inviting space for all ages.
Article Images
“I’ve had the chance to work on some amazing projects both in and out of college but playing a part in making children’s hospital visits a little less stressful and more calming is one of the most rewarding experiences I’ve had.”
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Brand Identity
Logofolio
Brand Identity
College Capstone
PAVE
Brand Identity | Brand Strategy | UX | UI | Print Design | Experimental Design
Logofolio 2025
01
Meet
02
Encore
03
Royals
04
3000 Pictures
05
Holy Smokes
06
Effective Law Enforcement
07
Hard Hat
08
Schulte and Sons
09
World of LIMM
10
Plaza
11
The Hungry Pair
12
Evan Wall DJ
College Capstone
Brand Design
PAVE
Favorite Child Brewing Co.
Brand Identity | Brand Strategies | UX | UI | Print Design | Experimental Design
Brand Strategy | Brand Identity | UX | UI | Marketing
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeDesigner.
Logos for twelve brands, from Meet and Royals to Holy Smokes and Evan Wall DJ.
Twelve identities, each presented on its own board.
Logofolio 2025
12
Evan Wall DJ
11
The Hungry Pair
10
Plaza
09
World of LIMM
08
Schulte and Sons
07
Hard Hat
06
Effective Law Enforcement
05
Holy Smokes
04
3000 Pictures
03
Royals
02
Encore
01
Meet
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
College Capstone
PAVE
Brand Identity | Brand Strategy | UX | UI | Print Design | Experimental Design
Brand Design
Favorite Child Brewing
Brand Strategy | Brand Identity | UX | UI | Marketing
PAVE
Services
Overview
Brand Strategy, Brand Identity, Print Design, UX, UI, Experiential Design
For my senior year capstone project, I have been developing an initiative since my freshman year of college, unlike most who begin in their final year. My project involves leading a nonprofit organization called Pave, which collaborates with businesses and partners to promote a sustainable future through the harnessing of piezoelectricity. Our mission is to drive sustainability forward and educate others about the benefits of piezoelectric technology, showcasing its potential to make the world more sustainable.
Launch date
May 2020
Brand Strategy
What is Piezoelectricity?
The Piezoelectric Effect is when certain materials can create electricity simply by being squeezed or pressed. These materials, called piezoelectric materials, generate a voltage when they are subjected to mechanical stress, like pushing or bending. This happens because the stress causes a shift in the material’s internal structure, leading to an electrical charge. This electrical charge can then be collected and used to power devices or generate other forms of energy.
The goal of PAVE
The goal of PAVE is to raise awareness about piezoelectricity and explore how it could potentially be used to power homes, businesses, and eventually entire towns. One proposed solution is a treadmill embedded with piezoelectric materials in its running track. Each step taken would generate a small amount of electricity, which would be stored in batteries. This stored energy could then be used to power the gym itself or be transferred to nearby buildings or generators to help offset their energy use. The overall mission is simple: to harness a sustainable energy source that can help power the world.
Brand Identity
PAVE Logo
The PAVE logo uses a blue gradient color palette to highlight its focus on technology and science. At its center is a stylized 'P' with an embedded arrow, representing progress and the forward momentum of the organization’s innovative mission.
Print Design
Infographics
The PAVE infographics are designed for trade show use, visually explaining how piezoelectricity works. The set includes four infographics: one on Greenhouse Gases, one on Electric Energy, and two focused on Piezoelectric technology. Each piece maintains brand consistency through the use of PAVE’s colors and typography, while incorporating isometric illustrations to create a more engaging and visually appealing experience for attendees
Print Design
Brochure
The brochures serve as a takeaway for trade show attendees, featuring the same key information found in the infographics. Designed with consistent branding, they provide a portable and easy-to-digest overview of PAVE’s mission and the science behind piezoelectricity.
UX/UI
PAVE Website
The PAVE website offers in-depth information on critical global issues such as rising temperatures, increasing carbon dioxide levels, and sea level rise. It also serves as a central hub for learning about PAVE’s mission and the potential of piezoelectricity as a sustainable energy solution. The site features a dedicated section showcasing real-world case studies where piezoelectric technology is already in use, as well as a donation tab for those who wish to support our nonprofit efforts. Additional resources and educational content are also available to help visitors better understand the impact and promise of this innovative technology.
Experience Design
PAVE High School Science Fair
The PAVE Science Fair is a global, school-hosted competition where students use the scientific method to explore piezoelectricity. Over the course of a school year, participants meet weekly after school to learn about sustainability, work with experts, and develop their own piezoelectric projects. PAVE provides all necessary materials, and at the end of the year, one finalist’s project is selected to be implemented in their high school.
PAVE High School Checklist
Students must complete all required checklists before being officially registered to participate in the PAVE Science Fair.
PAVE Science Fair Brochure
Each student receives a Science Fair brochure featuring the previous year’s winner, highlighting their thought process and how their project idea came to life.
Additional Resources
Brand Design
Brand Design
Local Tap
Favorite Child Brewing Co.
Brand Identity | Brand Strategies | UX | UI | Marketing
Brand Strategy | Brand Identity | UX | UI | Marketing
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me LinkedIn ResumeFounder and designer, college capstone, May 2020.
Brand and logo, trade-show infographics and brochures, the website and a high school science fair program.
A nonprofit concept I grew from freshman year to graduation. Play through the website further down.
Live site · 9 pages
Scroll and click through the PAVE website, or press Play through for a tour of every page.
Open full screen ↗
PAVE
Services
Brand Strategy, Brand Identity, Print Design, UX, UI, Experiential Design
Launch date
May 2020
Overview
For my senior year capstone project, I have been developing an initiative since my freshman year of college, unlike most who begin in their final year. My project involves leading a nonprofit organization called Pave, which collaborates with businesses and partners to promote a sustainable future through the harnessing of piezoelectricity. Our mission is to drive sustainability forward and educate others about the benefits of piezoelectric technology, showcasing its potential to make the world more sustainable.
Brand Strategy
What is Piezoelectricity?
The Piezoelectric Effect is when certain materials can create electricity simply by being squeezed or pressed. These materials, called piezoelectric materials, generate a voltage when they are subjected to mechanical stress, like pushing or bending. This happens because the stress causes a shift in the material’s internal structure, leading to an electrical charge. This electrical charge can then be collected and used to power devices or generate other forms of energy.
The goal of PAVE
The goal of PAVE is to raise awareness about piezoelectricity and explore how it could potentially be used to power homes, businesses, and eventually entire towns. One proposed solution is a treadmill embedded with piezoelectric materials in its running track. Each step taken would generate a small amount of electricity, which would be stored in batteries. This stored energy could then be used to power the gym itself or be transferred to nearby buildings or generators to help offset their energy use. The overall mission is simple: to harness a sustainable energy source that can help power the world.
Brand Identity
PAVE Logo
The PAVE logo uses a blue gradient color palette to highlight its focus on technology and science. At its center is a stylized 'P' with an embedded arrow, representing progress and the forward momentum of the organization’s innovative mission.
Print Design
Infographics
The PAVE infographics are designed for trade show use, visually explaining how piezoelectricity works. The set includes four infographics: one on Greenhouse Gases, one on Electric Energy, and two focused on Piezoelectric technology. Each piece maintains brand consistency through the use of PAVE’s colors and typography, while incorporating isometric illustrations to create a more engaging and visually appealing experience for attendees
Print Design
Brochure
The brochures serve as a takeaway for trade show attendees, featuring the same key information found in the infographics. Designed with consistent branding, they provide a portable and easy-to-digest overview of PAVE’s mission and the science behind piezoelectricity.
UX/UI
PAVE Website
The PAVE website offers in-depth information on critical global issues such as rising temperatures, increasing carbon dioxide levels, and sea level rise. It also serves as a central hub for learning about PAVE’s mission and the potential of piezoelectricity as a sustainable energy solution. The site features a dedicated section showcasing real-world case studies where piezoelectric technology is already in use, as well as a donation tab for those who wish to support our nonprofit efforts. Additional resources and educational content are also available to help visitors better understand the impact and promise of this innovative technology.
Experience Design
PAVE High School Science Fair
The PAVE Science Fair is a global, school-hosted competition where students use the scientific method to explore piezoelectricity. Over the course of a school year, participants meet weekly after school to learn about sustainability, work with experts, and develop their own piezoelectric projects. PAVE provides all necessary materials, and at the end of the year, one finalist’s project is selected to be implemented in their high school.
PAVE High School Checklist
Students must complete all required checklists before being officially registered to participate in the PAVE Science Fair.
PAVE Science Fair Brochure
Each student receives a Science Fair brochure featuring the previous year’s winner, highlighting their thought process and how their project idea came to life.
Additional Resources
Resume
Thank You!
For taking the time to review my work.
Have a great idea you want to share? Let’s make something amazing together.
Get in touch with me
Brand Design
Favorite Child Brewing
Brand Strategy | Brand Identity | UX | UI | Marketing
Brand Design
Local Tap
Brand Strategy | Brand Identity | UX | UI | Marketing
Live site · 9 pages
Scroll and tap through the site, or press Play through. Open full screen ↗
Content Designer | Brand & Digital Designer
Content and visual designer with experience in regulated healthcare communications, consumer branding, and retail marketing. Creates clear, consistent work across email, web, motion, packaging, presentations, and print while managing feedback and production details.
Merck Inc | Oct 2022 - Present
Local Tap | May 2019 - Oct 2026
Favorite Child Brewing Co. | Jan 2021 - Oct 2026
Dietz & Watson | May 2021 - Oct 2022
Big Idea Advertising | Sep 2020 - Jan 2021
QVC | Sep 2019 - Dec 2019
Bachelor of Science | Graphic Design | 2020
